Search Engine Marketing
SEO
SEO / Search Engine Optimization
Search Engine Optimization make your business to rank higher in search results, increasing the traffic to your website from platforms such as Google, Yahoo, Bing, among others.
SEM
SEM / Search Engine Marketing
Search Engine Marketing is used to increase the visibility of a website in search engine results pages such as Google, Yahoo or Bing, through a system known as PPC (Pay Per Click). In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results.
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